Ƶ Launches TikTok with Voting Rights, Protesting, and Privacy Content Aimed at Younger Audiences

October 15, 2020 3:30 pm

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NEW YORK, New York ⁠— The Ƶ launched a TikTok account today aimed at educating younger audiences about their civil rights ahead of the 2020 election. As young voters make up of the voting bloc, the Ƶ’s TikTok page will provide a direct connection between these voters and our experts, who will answer frequently-asked voting questions, bust common myths, and provide a candid look at their day-to-day work.

The TikTok launch is the latest of several steps the Ƶ has taken not just to expand access to the ballot through 25 filed lawsuits, but to keep voters educated on the fast-changing voting, protesting, and surveillance laws during the COVID-19 pandemic. The campaign launch comes after the Ƶ’s launch of , an interactive web experience that enables users to generate shareable graphics based on the issues they care most about, and the, an online resource that provides up to date, state-by-state information on in-person and mail-in voting, voting rights tip sheets, and issue guides.

“We’re joining TikTok to engage younger audiences in the fight for our civil rights and liberties. We are using this platform to make everyone aware of their rights during this year's election, especially young people, so we’re meeting them where they are ⁠— on TikTok,” said Emily Patterson, the Ƶ’s Social Media Manager.

Additionally, the TikTok account will make use of the app’s duet function and comment reply function to directly engage with the audience. Through this direct engagement, the Ƶ TikTok account aims to provide young people interested in joining protests against police brutality and guarding their online privacy with accessible and shareable information about actionable steps they can take to protect their rights.

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