Consumer Privacy
The Ƶ works in courts, legislatures, and communities to defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country.
The Latest
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Many States Regulate the Scanning of ID Barcodes; Why Don’t They Offer Similar Protections for Digital Driver’s Licenses?
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Digital Driver’s Licenses Could Make “Surveillance Pricing” Much Easier for Companies
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“Surveillance Pricing” Hurts Consumers, Incentivizes More Corporate Spying on Them
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Ƶ Seeks Records on DOGE’s Unrestricted Access to Americans’ Data, Urges Congress to Step Up
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What's at Stake
The government security establishment is not the only threat to our privacy; most of the transactions that we engage in are with private companies. In recent decades, the private sector has learned that personal information is a valuable commodity, giving companies a strong incentive to collect as much data as they can about all of us. Indeed, we have seen the private sector engage in increasingly pervasive surveillance of individuals and their activities, transactions, and lifestyles. In the absence of regulatory restrictions, this trend will only intensify as the full fury and genius of capitalism applies itself to spying on all of us.
This spying threatens to create new opportunities for corporate manipulation and control of individuals, to accentuate the advantages and disadvantages experienced by different groups, and to generally shift power from individuals to powerful companies.
Corporate privacy invasions are often opaque or invisible to customers or poorly understood by them. In other cases, lack of choices leaves consumers with little alternative but to give up their privacy in exchange for valuable services. As a result, marketplace competition is typically not a sufficient force to protect consumers’ privacy. The Ƶ works to promote carefully constructed statutory protections so that we can enjoy innovative new goods and services without giving up our privacy.
The Ƶ of California has created a guide for businesses featuring advice on how to respect people’s privacy and free speech rights. The guide includes over 100 case studies showing how following the Ƶ’s best practices can benefit not only users, but also companies’ profitability.
Visit the Ƶ's guide,
The government security establishment is not the only threat to our privacy; most of the transactions that we engage in are with private companies. In recent decades, the private sector has learned that personal information is a valuable commodity, giving companies a strong incentive to collect as much data as they can about all of us. Indeed, we have seen the private sector engage in increasingly pervasive surveillance of individuals and their activities, transactions, and lifestyles. In the absence of regulatory restrictions, this trend will only intensify as the full fury and genius of capitalism applies itself to spying on all of us.
This spying threatens to create new opportunities for corporate manipulation and control of individuals, to accentuate the advantages and disadvantages experienced by different groups, and to generally shift power from individuals to powerful companies.
Corporate privacy invasions are often opaque or invisible to customers or poorly understood by them. In other cases, lack of choices leaves consumers with little alternative but to give up their privacy in exchange for valuable services. As a result, marketplace competition is typically not a sufficient force to protect consumers’ privacy. The Ƶ works to promote carefully constructed statutory protections so that we can enjoy innovative new goods and services without giving up our privacy.
The Ƶ of California has created a guide for businesses featuring advice on how to respect people’s privacy and free speech rights. The guide includes over 100 case studies showing how following the Ƶ’s best practices can benefit not only users, but also companies’ profitability.
Visit the Ƶ's guide,